Business Sutra: A Very Indian Approach to Management by Devdutt Pattanaik [Paperback]

Business Sutra: A Very Indian Approach to Management is a groundbreaking exploration of management and leadership through the lens of Indian mythology. In this influential book, bestselling author and mythologist Devdutt Pattanaik critiques the Western-centric approach to business that prioritizes rigid objectives and shareholder value. He contrasts this with an Indian perspective that values subjectivity, diversity, and empathy, drawing on stories and symbols from Hindu, Jain, and Buddhist traditions.

Pattanaik introduces the concept of darshan—how we perceive the world—and emphasizes the importance of our relationship with Lakshmi, the goddess of wealth. He illustrates that a mindset focused on attracting wealth creates a collaborative and joyful work environment (ranga-bhoomi), while one that chases wealth turns the workplace into a battleground (rana-bhoomi).

The book is enriched with engaging illustrations, practical anecdotes, and examples from various business contexts, from small tea stalls to large corporations, making it accessible and relevant to readers across the spectrum of business practices.

Salient Features:

• Offers a unique blend of mythology and management insights.
• Includes creative illustrations to clarify concepts.
• Provides relatable anecdotes that resonate with diverse audiences.
• Reflects Pattanaik's extensive experience as a speaker and writer in the field.

This book serves as both a manual for effective management and a philosophical guide for cultivating a more inclusive and empathetic approach to business.