NEW KINGS OF THE WORLD: The Rise and Rise of Eastern Pop Culture by Fatima Bhutto [Hardcover]

New Kings of the World by Fatima Bhutto explores the emerging cultural movement from the Global South that is challenging Western dominance, particularly American pop culture. The book focuses on India, Turkey, and South Korea—countries that have become central to global entertainment. Bhutto delves into how Bollywood, Turkish soap operas (dizi), and K-pop have gained massive international appeal, offering a blend of modernity with traditional values. The book features exclusive interviews, and behind-the-scenes looks at popular shows like Magnificent Century, and explores the impact of these cultural exports, demonstrating how they better resonate with global audiences in the modern world.