BOLLYWOOD, BOX OFFICE AND BEYOND: The Evolving Business of Indian Cinema by by Lata Jha [Paperback]

Bollywood, Box Office and Beyond: The Evolving Business of Indian Cinema by Lata Jha explores the transformation of the Indian film industry, focusing on the business dynamics that shape its evolution. The book delves into the growing challenges faced by filmmakers in an increasingly complex and competitive ecosystem. It highlights the tension between traditional single-screen cinemas and multiplexes, examines the impact of emerging revenue streams like video streaming, and provides a critical analysis of the financial struggles studios face. Through this detailed exploration, Jha sheds light on how Bollywood has had to adapt to survive and thrive in the modern age of entertainment.