Bhasha Artha Satya by Sukanta Choudhuri [Hardcover]

"During the rise of Donald Trump in America, the phrase 'post-truth' was on everyone’s lips. Post-truth refers to a thought-world where the dominance of 'truth' is gradually diminishing. When linguistic manipulations blur the accepted distinctions between 'truth' and 'falsehood,' 'information' and 'distortion,' it is necessary to consider how contemporary times are reflected in that mirror. This book reviews the narratives of the post-truth era. From theoretical debates to the sudden emergence of a world-changing phenomenon, it provides a conscious, cautious effort to understand it with open eyes.

The purpose of this book is to explore post-truth. The term 'post-truth' is often used to describe the mentality of today's civilization, but its application is confined to discussions involving the pronouncements of the ruling class and the media. In this book, the author delves deeper. By spreading a net in various directions, he meticulously examines several aspects of the contemporary economy, especially the money market; the strategies of product marketing and promotion; innovative methods of message dissemination on social media; and the new spread of pseudoscience. Through this, some fundamental topics emerge, such as logic versus belief; the prevalence of myths or grand narratives in modern society; and some particular innovations in the role of language. All these discussions are in the context of modern life: on one side, everyday problems, social relationships, and local politics; on the other side, global politics and some significant events and issues of the era, and their terrifying precedents in the past. The author's discussion is from start to finish within this real backdrop, integrating familiar universal life and its intellectual explanation. Sociologists, linguists, historians, and economists will all find new mental nourishment in this book, but its first and ideal reader is the general conscious citizen."