Lean Startup [Paperback]

The Lean Startup by Eric Ries is a revolutionary approach to launching businesses and products that has become a global movement. This seminal book introduces the Lean Startup methodology, which favours experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional 'big design up front' development. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on 'validated learning', rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Instead of wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs a way to test their vision continuously, to adapt and adjust before it's too late. Whether you work for a multinational conglomerate or a student startup, this book will help you achieve your goals with less resources and waste.